WEST1 Branding
WEST1 is a student travel agency who specialises in customised student experience offering full support every step of the way. There was a need to re-fresh their brand and come up with a strategy and look and feel to match the quality services they offer. The new brand represents the 'W' that will become a butterfly. Purple was chosen as main colour for its creative symbology which is the foundation of WEST1 business strategy.